Secure Every Product. Prove Authenticity.
Engage Consumers.
Turn supply chains into trust chains – combining serialization, anti-counterfeit intelligence and consumer engagement across millions of products worldwide.
What is GPAS?
OpenText GPAS (Core Product Traceability Service) is a cloud-native platform that gives every product a unique, secure digital identity through exclusive QR code technology printed directly on your labels. This empowers brands to protect authenticity, strengthen consumer trust, and unlock new engagement opportunities.
What GPAS Delivers:
- Brand Protection – Secure Serialized QR codes act as tamper-proof identifiers to stop counterfeits and diversion before they reach consumers.
- Faster Recalls, Greater Visibility – Track every unit across the supply chain via QR-enabled serialization and respond instantly when issues arise.
- Consumer Connection – Every scan of the product’s QR code becomes a branded moment—powering loyalty rewards, personalized content, and two-way communication.
- Sustainability & Trust – Prove sourcing transparency, trace recycled content, and enable digital product passports with scannable labels.
- Smart Insights – Real-time dashboards monitor QR scans to highlight illicit activity, shipment status, and consumer engagement patterns.
Why partner with GBS for GPAS?
GBS delivers innovative labeling and packaging solutions tailored to the unique needs of each client. Our focus is on elevating brand visibility while maintaining a strong commitment to environmentally responsible practices. As a full-service print management partner, we handle all aspects of your printing needs – helping you reduce costs, streamline operations, improve efficiency and consolidate services with one trusted partner.
Global brands rely on GPAS
GPAS is trusted by manufacturing, CPG, and Fortune 500 companies for serialization, fraud prevention, supply chain confidence, and consumer loyalty through engagement.
Use Case – Beverage Brand
Challenge:
A premium beverage brand faced a global surge in counterfeit products, damaging trust and revenue.
Solution:
GPAS unit-level codes managed by GBS enabled real-time authentication and consumer engagement.
Outcome:
Counterfeit incidents dropped by ~80%, while consumer loyalty program enrollment saw a notable rise.